Click Go Inc.
Click Go shortens the distance between fans and music.
Introducing ClickGo, the innovative music service connecting artists and fans. Our user-friendly phone app acts as a powerful search engine, enabling fans to explore and curate exciting new artists across genres.
What sets us apart from Spotify, Amazon, and Apple is our curated database of promising up-and-coming artists. Discover fresh talent and support artists directly through ClickGo.
In addition to our music platform, Radio Candy Media offers a range of services to artists and stations worldwide.
Here's What Radio Candy Media Does
- We do radio placement promotion for artists
- We own 5 stations and have relationships with an additional 150 more
- We are the administators for the weekly Radio Indie Alliance charts
The Problem:
Independent artists face neglect within the music industry. Each week, approximately 150,000 independent songs are released on platforms like Apple Music, Spotify and Amazon. However, there are limited avenues for these artists to achieve financial sustainability. In 2020, major labels accounted for a staggering 66.1% of the market, amassing $15.1 billion in revenue.
"The music industry has lost its ability to discover and nurture their talents"...additionally "Old songs now represent 70% of the US market. Even worse: the new-music market is actually shrinking"
- Ted Gioia (The Atlantic, Jan. 23, 2022)
As highlighted in a July 28, 2022 Variety magazine article, it was pointed out that the antiquated streaming model that exists today is based upon the "uneven division of the revenue used to account for the expenses that labels incurred in the manufacture of vinyl, CDs and cassette tapes."
The article goes on to say "Consequently, we've had this lopsided arrangement between publishing and sound recordings for a long time because sound recordings can set their own prices," says Chris Castle, who dates the split to a 1909 law governing player-piano rolls.
- Chris Castle, is a veteran music attorney (Variety - July 28, 2022)
Based on recent music industry events, companies like Universal Music Group are starting to partner up with companies like Deezer (France's largest streaming service) basically forcing them to change their royalty model rates to benefit artists, labels and publishers more equitably, resulting in a more level playing field.
Because of efforts by Universal Music Group's Chairman Lucian Grange all of the major streaming services are changing to the "Artist-centric model."
- Variety - January 9, 2024
This is where Radio Candy Media's ClickGo will come in handy as an Artist/Label promotional vehicle.
Our Solution
Push Notifications
Fans & Artists are both notified when there's activity on the Artist's HUB Page or the Click Go phone app.
Artist's Click Go HUB Landing Page
HUB LANDING PAGES Where artists can configure with easy drag and drop functionality and can stream one video and three songs. There is also a "Community Area" and supports up to 4 Social Media platforms
These pages reveal a different tale: Through our artist market survey, we uncovered numerous neglected and abandoned artist websites that offer little support or simply lead to dead ends.
Curation: Create Your Own Mini Radio Stations
Drag & Drop, Sortable Favorites Playlist!
(Use Your Bluetooth to Play in the Car)
Fans Vote for Artist
Fans Vote for Eligible Songs to Populate the App
Click-Go Generates
Daily Top 10 Chart
Charts Sharable on Social Media
(Based Upon Fan Plays)
Our story revolves around the affordable ClickGo all-in-one Artist HUB landing page, connecting you with fans and creating a musical ecosystem that supports your journey.
Links on Facebook takes you to a series of failed artist websites.
2 - No site at all
3 - Bandcamp product page
4 - LinkTree social media that displays social media pages
Why Us & Why Now?
Case Study: Video
Netflix Now Has a Lot of Competition
Netflix added 36 million subscribers in 2020 during the Pandemic. Many other major companies have now jumped into their marketshare.
In a 2022 letter to shareholders, Netflix attributed its subscriber loss to a number of factors, including a slowdown in the adoption of broadband and smart TVs; password sharing among households; and increased competition from both traditional cable and broadcast TV and other emerging streaming services.
Case Study: Music
Artists and Labels need more than what Spotify offers
In the second quarter of 2022, 30.5 percent of music streaming subscribers worldwide had a subscription with Spotify, almost double the share who were subscribed to Apple Music. Other services in the list included Amazon, Tencent Music and YouTube 2023 Universal, Sony and Warner are all developing their own streaming services.
By partnering with the major labels, we will offer them their own branded Click Go landing pages and phone app search engine to drive fans directly to their product. We will be able to create a library for their own version of our product.
Business Model
2 Years Use of Proceeds
| Net Proceeds - $2,000,000.00 | |
|---|---|
| Software Development (Front and Backend, QA, Security) | $850,000.00 |
| Staff Salaries | $220,000.00 |
| IT & Admin Support, Documentation, Maintenance | $275,000.00 |
| Marketing and Advertising | $350,000.00 |
| Accounting and Legal | $20,000.00 |
| Merchant Card Processing 5% | $85,000.00 |
| Misc Office Expense, Insurance | $200,000.00 |
Potential Joint Ventures:
- Penske Media Corporation: In April 2021, Penske Media Corporation purchased a 50% stake in SXSW.
- Utopia Music: Enables seamless digital Music distribution with greater quality, efficiency, and transparency achieving broader reach. They are currently setting up a licensing deal with Tik Tok.
- Tunecore: Unlimited Song & Album Uploads on the World's Top Stores & Platforms. Unlimited Worldwide Music Distribution. Keep 100% of Your Sales. Worldwide Distribution. 150+ Stores. Comprehensive Sales Data.
- Streamy Awards: The Streamy Awards honor the best in online video and the creators behind it. The annual event brings together the biggest names in YouTube and online video.
| EXPENSES | ||
|---|---|---|
| Labor (includes design, development, support & salaries) | $578,000 | $746,000 |
| Marketing | $45,000 | $120,000 |
| Supplies/3rd-Party Services | $78,020 | $68,020 |
| INCOME IN | |
|---|---|
| Promotional Radio Campaigns | $100,000 |
| Radio Station Monetization (6 Stations) | $100,000 |
| HUB Landing Pages (Basic Subscription per 10,000 sign-ups) | $838,800 |
| HUB Landing Pages (Gold Plan per 1000 sign-ups) | $144,000 |
See here for more detailed breakdown of 2 year expenditures. Income in is the expected revenue based upon expanded advertising, proper marketing and joint ventures.
Our business model combines proprietary technology, including the ClickGo phone app and our affordable all-in-one HUB landing pages, with strategic partnerships with music distributors, a chart component, a strong A&R program, and the OntheRadio.Rocks Network.
Subscription Revenues
Basic: (First 3 Months Free Trial) $83.88 annual or $6.99 Monthly (Goes to $7.99 after first year $95.88 annual) and Gold Plan Subscriptions: $50 Monthly (Sales are to artists/musicians, our target audience, while listener fans join Click Go app for free) can be onboarded through music distributors like Tunecore, CD Baby, Distrokid and Bandcamp.
Promotion Revenues
Generated through our strategic partnership with our OntheRadio.Rocks network and artist radio airplay campaigns via Radio Candy Media promotional services.
Advertising Revenues
Opportunities for radio network licenses and station advertising
Royalty Revenues
Generated through our opt-in A & R program, including direct fan investment in artists and other revenue streams
Fan DAO
Click Go DAO similar to an artist fan club.
Gamify the Click Go app using Solana technology.
Click Go DAO utilizes smart contracts and is formed around a treasury.
Stake the DAO with stable coins/applicable security.
The tokens could allow for voting on DAO use of catalog, potential future distribution of assets/revenue and unique engagement opportunities with the artists.
A&R Opt-In: This feature will be available to GOLD PLAN ARTISTS who opt-in to the A&R Program.
Click Go Inc will help produce Artist/Band presentation videos that will appear on our Youtube Channel and for Fan DAO involvement.
The ARTISTS will supply Click Go Inc with assets (Music video, 1-minute bio video, Band Photos) and we will produce the professional video to be used for Fan Dao voting and for future label interest.
ARTISTS/BANDS will find this an attractive and easy way to buy in to the more-advanced programs we are offering. It will give artists empowerment beyond what labels and production companies offer in today's music business.
Communication
Segmentation, Targeting, Positioning
Gate-keeping for Members
Limit Members of the DAO
Discourse Formation
Selecting Ideal Blockchain Technology
Tokenomics
Internal Structure
Proposals
51% of the DAO vote
Smart Contracts
Artists' Ownership and IP
Treasury Management
Artists' Ownership and IP
Market Trends
The U.S. streaming market size was valued at USD 9.2 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 13.3% from 2022 to 2030.
The apps segment accounted for the largest revenue share of over 85.0% in 2021 and is expected to witness the fastest growth from 2022 to 2030.
Music streaming suppliers are only focused on offering podcasts, song lyrics, and music videos on their platforms to improve customer experience.
New licensing prospects are starting to emerge for music IP holders opening new revenue streams.
The on-demand streaming segment captured the largest revenue share of over 70.0% in 2021.
On-demand streaming services have substantially restricted illegal music streaming and downloading for all parties, from distributors to musicians.
Market & Advertising Positioning
Rather than competing with larger providers like Apple and Spotify, we leverage existing strategic partnerships with music distributors to enhance our own unique services. What sets us apart from traditional music marketing and A&R companies is our online presence and proprietary ClickGo technology. Through push notifications on both the artist's and user's phone, we actively promote our artists and engage with listeners when songs are played on our apps.
ClickGo will reach both free app users and potential artist customers through targeted marketing efforts via music distributors, industry sources, and relevant publications.
Check out this important article about huge upcoming changes to the music biz: MUSIC NEEDS A NEW STREAMING PAYOUT MODEL…
Advertising Strategy
Click Go App
Targeted advertising via Facebook and Instagram music groups for music fans, including Promote Music Group (43,000), Music Lovers Group (143,000)
Advertising through Youtube, Reddit, Facebook and TikTok
CAC $3.50
Targeted email advertising campaigns through email lists.
Click Go marketing video distribution via online social media channels.
Apple and Android App store
Click Go Artist HUB Landing Pages
Direct advertising campaign with Indie Bible, which targets 40,000 to 50,000 musicians per week.
Facebook and Instagram via targeted ads reaching approx. 15,000 to 100,000 viewers.
Advertising through our sister company Radio Candy Media which reaches more than 88,000 organic followers.
Advertise and onboard with music distributors like Tunecore, CD Baby, Distrokid and The Orchard in their marketing tools with a very large reach. Â
Where We're at Now
To date we have accomplished the following:
The founders have made a $250K investment towards developing a prototype, securing a patent pending for it, establishing branding, and creating digital assets for our promotional partner, Radio Candy Media. Furthermore, we have built scalable software for partner sites, cultivated a social media following, built a mailing list, launched our YouTube channel, and conducted a successful marketing survey.
Our advisory board comprises a distinguished panel of industry experts.
Our dedicated team, along with strategic partnerships with Radio Candy, Radio Indie Alliance, and ontheradio.rocks, create an exceptional opportunity within a dynamic and evolving musical ecosystem.
We've built valuable assets for the past 7 years.
We're currently working on UX & User Journeys
This is Us
Jonathan Platt, Co-Founder / Advisor
Jonathan Platt's 30+ year tenure as a creative entrepreneur in the entertainment industry is extensive. It encompasses running an international entertainment media company, independent record labels, film acquisitions and production, music supervision, publishing and acquisitions of varied entertainment properties. Some of Jonathan's production credits include Yoshiki Under the Sky and the award winning documentary, We ARE X and Man in the Camo Jacket.
Marc Platt, Founder / Director of Promotions
Marc has worked in the music business since 1982, starting at the Rhino Record label in Los Angeles. A singer-songwriter and bandleader, his band appeared on MTV in the mid 1980s. Marc also worked at Fox Sports as a writer producer and rounded out his skills in Digital Marketing at Matrix-Consultants, managing Los Angeles for 9 years. Platt is a powerhouse radio promoter, founding Radio Candy in 2015, working with many record labels and thousands of indie music artist and changing the course of their careers.
Jenny Klein, Co-Founder / CTO
Jenny has over 20 years of web design and development while in corporate leadership position at large companies including Hersam Acorn Newspapers, where she was Senior Web Designer and Developer from 2010-2019. In high demand for project management work, Jenny is pragmatic and focused on objectives and details. She also devotes time and energy to the environment and sustainable business development and support.
Contact Us for More Info
Drop us a line. If you're interested, we'll share access to prototype info and other project specifics. campaign@radiocandy.media